Beyond YouTube: Where and How to Promote Your Local Business Video Content
Creating compelling video content for your local business is just the beginning. To maximize the impact of your videos, you need to promote them effectively across various platforms. While YouTube is an excellent start, broadening your video promotional strategies to include other platforms can significantly enhance your reach and engagement, particularly in Portland, Oregon, and the Mt. Hood area.
Here's a guide on where and how to promote your local business video content beyond YouTube.
Social Media Platforms
Posting content regularly on two critical platforms, Facebook and Instagram, can benefit your business significantly outside YouTube.
Facebook: Facebook is a powerful platform for video promotion, especially for local businesses. According to a report by Facebook, video posts have 135% greater organic reach than photo posts. Additionally, you can join local Facebook groups and share your videos to engage directly with your community.
Instagram: Instagram, which is owned by Facebook, is another excellent platform for promoting video content. Use Instagram Stories and Instagram Reels to showcase your videos. With over 500 million daily active users on Instagram Stories, it's a prime spot for local businesses to reach potential customers in the Portland, Oregon, and Mt. Hood areas.
Social media isn't the only way to get your business' message out there. Here are some other options.
Local News Websites
Promoting your videos on local news websites can be highly effective. Contact news outlets in Portland, Oregon, and the Mt. Hood area to see if they offer advertising opportunities. Websites like OregonLive and KOIN provide platforms for local businesses to advertise their video content to a broader local audience.
Local Blogs and Influencers
Collaborating with local bloggers and influencers can give your video content a significant boost. Influencers in Portland, Oregon, and the Mt. Hood area often have dedicated followers who trust their recommendations. Influencer Marketing Hub says businesses earn an average of $5.20 for every $1 spent on influencer marketing. Partnering with local influencers can help your video content reach a more engaged and targeted audience.
Community Forums and Groups
Platforms like Nextdoor and Reddit have community-specific forums where you can share your video content. Nextdoor is particularly useful for local businesses as it connects you directly with people in your neighborhood. Reddit's subreddit groups like r/Portland and r/Oregon can also be effective for engaging with the local community.
Email Marketing
Email marketing remains a powerful tool for promoting video content. Embed videos in your email newsletters to engage your subscribers. According to Campaign Monitor, including video in an email can increase click-through rates by 300%. Make sure your email list includes customers and potential customers from Portland, Oregon, and the Mt. Hood area.
Local Events and Sponsorships
Participate in local events and sponsor community activities to promote your videos. Events like farmers' markets, fairs, and festivals in Portland, Oregon, and the Mt. Hood area provide excellent opportunities to showcase your video content to a local audience. Set up booths with digital screens displaying your videos or distribute QR codes that link to your video content.
Get on the Video Train
Promoting your local business's video content requires a multi-platform approach. By leveraging social media, local news websites, blogs, community forums, email marketing, and local events, you can significantly enhance your reach and engagement in Portland, Oregon, and the Mt. Hood area. Each platform offers unique advantages that can help you connect with your target audience in meaningful ways.
Call to Action
Ready to take your video promotion to the next level? Mountain Honey Media is here to help. We specialize in creating and promoting high-quality video content tailored to your business's needs. We understand the dynamics of the Portland, Oregon, and Mt. Hood area markets and can help you reach your local audience effectively.
Take advantage of the opportunity to expand your reach and grow your business. Contact Mountain Honey Media today and let us help you craft and promote compelling video content that resonates with your customers.
