Why Your Local Business Needs a Website Video in the Age of Online Everything
An online presence is no longer optional for local businesses in the Portland, Oregon, and Mt. Hood area. With the internet serving as a primary source of information and communication, companies must leverage digital tools to remain competitive. Among these tools, website videos stand out as particularly impactful. Here’s why incorporating a video on your website is crucial for your local business.
The Power of Online Presence
Firstly, let’s discuss the importance of an online presence. According to a report by the Pew Research Center, 93% of adults in the U.S. use the internet, and a significant portion of these users rely on it to find local businesses. With such high usage, having a robust online presence can dramatically increase your business’s visibility and reach.
Benefits of a Website Video
Enhanced Engagement: Videos are inherently engaging. They combine visual and auditory elements, making them more captivating than text or images alone. According to Wyzowl’s State of Video Marketing survey, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. This means a video can directly impact your conversion rates by capturing your audience’s attention and compelling them to act.
Improved SEO: Search engines favor websites with video content. Pages with videos are 53 times more likely to rank on the first page of Google search results. This is because videos increase the time visitors spend on your site, signaling to search engines that your content is valuable and relevant. Adding a video can significantly boost your site’s SEO and make it easier for potential customers to find you.
Personal Connection: A video allows you to convey your brand’s personality and connect with your audience on a personal level. For small businesses in Portland, Oregon, and the Mt. Hood area, videos provide a platform to showcase your products, services, and the people behind your business. This humanizes your brand and builds trust with your audience. A survey by Animoto found that 58% of consumers consider brands that produce video content more trustworthy.
Demonstration of Products and Services: For local businesses in Portland, Oregon, and the Mt. Hood area, videos demonstrating products or services can be a game-changer. A video can effectively showcase the features and benefits of whatever your company offers. This helps potential customers understand why they should choose your business over competitors. HubSpot reports that 72% of customers would rather learn about a product or service via video.
The Attention You Deserve
A website video is not just a trendy addition; it’s a powerful tool that can elevate your local business in the digital landscape. From enhancing engagement and improving SEO to building personal connections and demonstrating your offerings, the benefits are enormous. For local businesses in Portland, Oregon, and the Mt. Hood area looking to thrive in the age of online everything, investing in video content is not just a good idea—it’s essential.
Trust in Mountain Honey Media
Ready to take your local business to the next level with a compelling website video? Look no further than Mountain Honey Media. We specialize in creating engaging, high-quality videos tailored to your unique business needs. We understand the power of visual storytelling and are committed to helping you capture your audience’s attention and turn viewers into loyal customers.
Don’t let your business get left behind. Contact Mountain Honey Media today and let us help you create a video that showcases your products and services and connects you with your audience.
